The Last Message
What happens to the words people were saving for later, and never sent?
Format: Screenplay | Date: Feb 2026 | Status: Seeking Production
Registered screenplay. 18 pages. SWA India, Feb 2026.
From pencil to prompt, the work still begins with a question.
Commercial Work
Concept. Script. Creative Direction.
Some work that I have conceptualized, written and directed across brands, categories, platforms and audiences, using live action, CG and VFX.
LIVE ACTION · CG · VFX
“Most briefs tell me what to make. I usually start by asking why we’re making it.”
How I Think
The Last Message
Screenplay · In Development
THE QUESTION UNDERNEATH
“What happens to the words people were saving for later, and never sent?”
- the seed
- A conversation about grief. Someone mentioned they still texted their dead father's number sometimes. Not expecting a reply. Just because the habit had not stopped.
- the question
- What if the reply came?
- the material
- News stories about grief tech startups. The quiet industry forming around loss and digital presence. None of it felt like the real thing yet.
- the pivot
- The first draft made the service the villain. That was too easy. The real question was not whether it was ethical. It was whether the son deserved to know which messages were real. The script got harder once the villain disappeared.
- the thing
- Registered screenplay. 18 pages. SWA India, Feb 2026.
Selected Projects / Studio
Maati Kona Chi? (Whose Soil Is It?)
Who decides what gets to grow, and what gets cut?
Format: Short Film · Marathi | Date: Nov 2025 | Status: Pre-Production 2026
Registered screenplay. 9 pages. SWA India, Nov 2025. Ivan Lewis writing and directing.
Active Work
What does a brand sound like before it knows what it is?
Format: Consulting | Date: Ongoing | Status: Active 2026
Brand narrative strategy and creative consulting for boutique communications in Dubai, Oroma Indian Spices in Mumbai, and sustainable food collective in Singapore.
WHAT I DO
available, selectively
01. Creative Concepts — IDEATION
“A great execution can’t save a small idea.”
So I start where the work should start... with the idea! Campaigns, launches, narratives, formats — finding the thought that makes everything that follows more interesting.
02. Writing & Development — NARRATIVE DESIGN & STRUCTURAL BLUEPRINTING
“An idea can only travel as far as its words.”
I find the words, structure and voice that let an idea become what it wants to be; whether it’s a line, a script, a film, a series or something that doesn’t have a name yet.
03. Brand Building — STRATEGY & POSITIONING
“A brand becomes what it keeps doing.”
So I help make those choices count: from positioning and voice to campaigns, launches and the creative decisions that, over time, become the brand.
04. Film Direction — CREATIVE LEADERSHIP & EXECUTION
“We believe stories when we believe the people in them.”
Long-form nonfiction taught me to sense the story that’s already there - in people, in behavior, and in the moments you could never have written.
05. Creative Advisory — CONSULTING & GUIDANCE
“The closer you are to the work, the less you see.”
Sometimes what a project needs isn’t more work. It’s another way of seeing it. I bring an experienced outside eye to ideas, writing, brands, campaigns and production, especially when something isn’t quite working and nobody can say why.
SELECTED CLIENTS & COLLABORATIONS
- LG
- OnePlus
- Logitech
- Mi (Xiaomi)
- Airtel
- ONDC
- Intel
- Adobe
- Jet Airways
- Raw & Ruckus
- Oppo
- Jeep
- Pernod Ricard
- Tata Motors
- Hyundai
- Devil's Circuit
- Sony LIV
- Wikipedia
- Sanofi
- Banyan Group
About
Different work, same habit: find the idea inside the brief, then turn it into a campaign, a film, an IP, or a launch. My ambition is often bigger than the budget. I like that.
I work across advertising, branded films, startups, and feature scripts. I work best with people who ask good questions before paying for expensive answers. If that’s your table, save me a chair.
I am based in Mumbai. Working everywhere.
Let's Talk
Book a 30-min conversation or send a project inquiry.
Direct Email
For briefs, scripts, creative advisory, and collaborations.